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Beauty,Community | 06/09/2021

Best Conscious Beauty Bloggers of 2021

By Anastasia Bezrukova
Minori - Bloc Post

Clean beauty can seem intimidating when you first get started. After all, it’s difficult to break bad habits and especially tricky when you don’t know how to find healthier alternatives to your beauty, skincare, and body care products.

When I need inspiration, I always look for clean beauty bloggers who can provide detailed reviews and tips for healthier, more sustainable living.I hope you find joy in following these creators as well!


Kackie is a clean beauty influencer based in Austin, TX. She posted her first video on Youtube 5 years ago and recently decided to turn her hobby into a serious career! Kackie’s energy is certainly contagious! Her Youtube videos are a blast to watch, and that fun, energetic personality shines through on her IG feed as well.Kackie just did a collaboration with Thrive Causemetics on a lip liner shade that they developed for her specifically. She has been talking about the lack of a perfect taupe brown lip liner on the market for quite some time now. Thrive decided to partner with her to bring this product to life. Clean Brands Kackie uses a lot: Kjaer Weis, Thrive Causemetics, Cover FX, RMS Beauty, Honest Beauty 

Clean Beauty Blogger Kackie

Photo credit: Kackie




Zophie is a Berlin-based Makeup Artist that has made the switch to clean beauty about two years ago. She says it’s like discovering her passion for makeup all over again. Instead of product flatlays, she posts mainly pictures of her beauty looks with a quick description which products she used. Zophie does both glowy no makeup looks as well as fun pops of color like this baby blue eyeliner look.She is very open with her community about her struggles with acne and her path to overcoming insecurities and showing her real unedited skin in her photos. As someone with acne scars, I really appreciate seeing other women show their true-self on camera and remind us that we don’t all look perfect and retouched in real life!


 A Marketing professional by trade, Keneisha McLean writes a blog to about clean beauty and lifestyle. When it comes to clean beauty, Keneisha always share practical advice you can use immediately, and I think she’s the perfect “gateway” blogger to help you get started in the world of clean beauty.Her skin looks amazing in all of her Instagram photos and she always goes for a natural, no-foundation look – I love seeing her skincare and beauty advice to achieve this look!Clean beauty brands Keneisha uses a lot: Luxe Botanics, Graydon, Biossance, Henné Organics

Photo credit: Keneisha McClean


Veronika is a clean beauty blogger based in Munich, Germany. Scrolling through her instagram will make you feel like you just walked through a high fashion photography exhibition. Her aesthetic style very unique. I would describe it as sultry, moody and modern. I cannot even imagine the amount of work it takes her to set each one of her photos, as they truly are pieces of art. (ok… yes I have a crush on her style and would love to have her take photos of Minori products one day!)Clean beauty brands Veronika uses a lot: Heinrich Barth., Stop The Water, Marie-Stella-Maris


I love watching Caroline’s videos when I need a pick-me-up, simply because she radiates positive energy. The California-based Youtuber started her channel after a traumatic car crash that left her health in ruins, so she’s especially conscious about what she puts in her body and on her skin.She’s incredibly knowledgeable when it comes to clean beauty and makeup, and her positive attitude towards overcoming trauma using clean products and healthy habits is awe-inspiring!Clean beauty brands Caroline uses a lot: Nécessaire, Kjaer Weis, Vapour Beauty, Rahua®, Suntegrity


Gabrielle is a clean beauty blogger based in Toronto. I love the modern, minimalist aesthetics of her Instagram account, and she also has a YouTube Channel, a blog, and a podcast dedicated to clean beauty. Not only does she share her own tips and reviews, but she also interviews entrepreneurs and experts to talk about healthy habits, clean beauty brands, and female entrepreneurship. It’s an incredible amount of work (trust me, I know!), and it shows that she’s dedicated to spreading the clean beauty message!Clean beauty brands Gabrielle she uses a lot: Goop, Agent Nateur, Osea, ILIA

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