This Privacy Policy describes how Minori Inc (“Minori,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit www.minoribeauty.com (the “Site”) or make use of online services we provide such as through a purchase of our products or subscription to our mailing lists or newsletters (collectively the “Service”). By accessing or using the Service, you agree to this Privacy Policy.
1. Personal Information We Collect
We collect information about you when you use our Service. The types of information we collect depends on the services and the features you use on the Service. Take note that we need certain types of information to provide the Service to you. If you do not provide us with such information, or if you ask us to delete that information, you may no longer be able to access or use certain Service.
a. Information We Collect Automatically
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, time zone, IP address, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
We collect such information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. We use cookies to better understand user behavior, personalize preferences, perform research and analytics, and improve the Service. These technologies, for example, may allow us to tailor the Service to your needs, save your password in password-protected areas, track the pages you visit, help us manage content, and compile statistics about usage of our Service.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
b. Information You Provide Directly to Us
We may collect information that you provide directly to us through:
Your use of our Service, that is when you register for an account, make a purchase or attempt to make a purchase;
Your subscription to newsletters;
Your reviews of our products;
Your registration for promotions;
Your requests for support and/or technical assistance;
Your feedback given to us through social media direct message conversations, emails or surveys; and
Your transmission of content (such as photographs, videos, reviews, articles, survey responses and comments).
The information you provide directly to us may include, but is not limited to, your name, billing address, shipping address, age, username, password, payment information (including credit card numbers), email address, and phone number.
You are not required to provide us with such information, but certain features of the Service may not be accessible or available without the provision of the requested information.
d. Information We Collect From Social Media and Other Content Platforms
When you “like” or “follow” us on Facebook, Instagram, Twitter or other social media sites, we may collect some information from you including your name, e-mail address, and any comments or content you post relevant to us. We may also collect your information if you sign up for one of our promotions or submit information to us through social media sites.
2. HOW WE USE THE INFORMATION WE COLLECT
We use your information:
To provide you with the Service, including to register you for an account and process transactions;
To respond to your questions or inquiries, including to provide support and troubleshooting assistance;
To communicate with you, including to communicate with you about your account, inquiries, our company, and related news, as well as to send you promotional emails, surveys, newsletters, or notifications;
To manage and remember your preferences and customize the Service;
To analyze and improve the Service or any other products and Service we provide;
To administer surveys, sweepstakes, promotions, or contests;
To improve our advertising and marketing, such as to provide you with recommendations for products or Service that may interest you;
To verify your identity;
To comply with our legal obligations or as permitted by law;
To protect the safety and/or integrity of our users, employees, third parties, members of the public, and/or our Service;
To prevent fraud and enforce our legal terms;
To administer and troubleshoot the Service.
3. WITH WHOM & WHY WE SHARE YOUR INFORMATION
We may share or disclose your personal information for the following reasons:
Partners. We may share information with our partners, for example, with retailer partners to help address your customer service requests.
Service Providers. We may share information with third parties that help us operate our business and provide the Service. For example, we may use a payment processor to receive payments, a cloud storage provider to store data, or a logistics fulfillment service provider to process shipments. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics to prevent Google Analytics from using your information for analytics here: https://tools.google.com/dlpage/gaoptout.
When Required by Law or as Necessary to Protect Our Users and the Service. We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise enforce our terms of service or protect our rights.
Aggregated or De-Identified Information. We may share aggregated or de-identified data without restriction. For example, we may share de-identified data with our partner makeup artists, chemists and manufacturers.
Otherwise with Your Consent or at Your Direction. In addition to the sharing described in this Policy, we may share information about you with third parties whenever you consent to or direct such sharing.
Take note that some of your profile information may be exposed publicly when you participate in the Service by posting content or participating in publicly-accessible forums (such as when posting reviews of our products). We are not responsible for the use by others of your publicly disclosed information.
4. ONLINE ANALYTICS AND TAILORED ADVERTISING
a. Analytics
We may use third-party web analytics services on the Service, such as those of Google Analytics. These service providers use the sort of technology described in the “Information we collect automatically” section above to help us analyze how users use the Service, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Service. We also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install theGoogle Analytics Opt-Out Browser Add-on.
b. Tailored Advertising
We allow certain third parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Service. We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Service by non-affiliated, third-party ad technologies, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt out of targeted advertising as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider in hashed, non-human-readable form.
If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative's (“NAI”)Consumer Opt-Out Linkand/or the Digital Advertising Alliance's (“DAA”) Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Service, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI's and DAA's websites, accessible by the above links.
When using a mobile application you may also receive tailored in-application advertising content. Each operating system--iOS for Apple devices, Android for Android devices, and Windows for Microsoft devices--provides its own instructions on how to prevent the delivery of tailored in-application marketing content. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application advertising. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.
c. Do not track signals and similar mechanisms
We do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions.
5. Security of Your Information
It is important that you protect and maintain the security of your account credentials and you need to immediately notify us of any unauthorized use of your account.
6. International Users and Consent to Transfer
Our computer systems are based in the Canada & the United States, so your information will be processed by us in the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. By using the Service, you agree to this Privacy Policy and you understand and agree to the transfer of all such information to the United States, which may not offer a level of protection equivalent to that required in the EU or certain other countries, and to the processing of that information as described in this Privacy Policy.
7. Third-Party Websites
The Service may link to third-party websites from companies other than Minori, such as to our partner makeup artists, our partners’ websites, payment processors, and other third-party websites. We are not responsible for the privacy practices or content of such other websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly. We are not responsible for the actions of third parties.
8. Shopify
Our store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and provide the Service to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. For more information, please refer to Shopify’sTerms of Service and Privacy Policy.
9. Your Choices
You have certain options with respect to your information, such as:
Profile Information and Accounts: If you have an account on the Service, you can access and edit the information you provided to us through individual settings in the Service. You can also access, correct, amend or delete your information or account by emailing us atsupport@minoribeauty.com
Marketing Emails: To opt out of marketing e-mail communications, you may click the “unsubscribe” link in the marketing e-mails.
Marketing Text Messages: To opt out of marketing text messages, you must reply STOP to the text message. You agree that texting “STOP” in response to our text message is the only reasonable method of opting out. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than “STOP” or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.
Cookies & Analytics: You can opt out of certain cookie-related and analytics processing by following the instructions in this Privacy Policy.
Please note, however, that certain information may be exempt from such requests in some circumstances, which may include needing to continue processing your information to comply with a legal obligation. We may request that you provide us with information necessary to confirm your identity before responding to your request.
10. Changes to Our Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you as required by law. By continuing to use the Service, you are agreeing to be bound by any changes or revisions made to this Privacy Policy.
11. Contacting Us
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact us at support@minoribeauty.com or by mail at
Minori Inc [Re: Privacy Compliance Officer] 3905 24th street, San Francisco, CA, 94114
13. Supplemental Privacy Notice for California Residents
This Supplemental Privacy Notice supplements the information in our Privacy Policy above, and except as provided herein, applies solely to California residents. It applies to personal information we collect on or through the Service and through other means (such as information collected offline, in person, and over the telephone). It does not apply to personal information we collect from our employees and job applicants in their capacity as employees and job applicants. It also does not apply to personal information we collect from employees, owners, directors, officers, or contractors of businesses in the course of our provision or receipt of business-related services.
Summary of Information We Collect
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
Throughout our Privacy Policy, we describe the specific pieces of personal information we collect, the sources of that information, and how we share it. Under the CCPA, we also have to provide you with the "categories" of personal information we collect and disclose for “business purposes” (as those terms are defined by applicable law). Those categories are identifiers (such as name, email address, phone number, and other account information); commercial information (such as transaction data); financial data (such as credit card and other financial account information); internet or other network or device activity (such as IP address); geolocation information (general location); inference data about you; sensory information (such as audio recordings if you call customer service); other information that identifies or can be reasonably associated with you.
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Service; (3) affiliates; and (4) third parties such as social networks and marketing partners.
We or our service providers may collect the above categories of information for the following business or commercial purposes:
Our or our service provider’s operational purposes;
Auditing consumer interactions on our site (e.g., measuring ad impressions);
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
Bug detection and error reporting;
Customizing content that we or our service providers display on the Service (e.g., contextual ads);
Providing the Service (e.g., account servicing and maintenance, order processing and fulfillment, customer service, advertising and marketing, analytics, and communication about the Service);
Improving the Service and developing new services (e.g., by conducting research to develop new products or features);
Other uses that advance our commercial or economic interests, such as third party advertising and communicating with you about relevant offers from third party partners;
Other uses about which we notify you.
We may also use the above categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device.
We describe our information sharing practices in our Privacy Policy. We may share certain categories of personal information with third parties for business purposes. For example, we may share any of the categories described above with our subsidiaries or affiliates. If you connect your account with social media services or interact with social media plugins or links on the Service, we may share identifiers, commercial information, internet or other network or device activity, or general location with those social media services. We may also share your information with our retailer partners to help address your customer service requests.
Rights
If you are a California resident, you may have certain rights. California law may permit you to request that we:
Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
Provide access to and/or a copy of certain information we hold about you.
Delete certain information we have about you.
You may have the right to receive information about the financial incentives that we offer to you, if any. You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Service to you. If you ask us to delete it, you may no longer be able to access or use the Service.
If you would like to exercise any of these rights, please email support@minoribeauty.com. You will be required to verify your identity before we fulfill your request. To do so, you will need to provide information to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.
The CCPA requires businesses that “sell” personal information, as the term “sell” is defined under the CCPA, to provide an opt-out from such sales. Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity. We do share certain information as set forth in the Privacy Policy, and we also allow third parties to collect certain information about your activity, for example through cookies.
California Shine the Light
We do not share personal information with third parties for their direct marketing purposes.
14. Supplemental Notice for Nevada Residents
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.
We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing support@minoribeauty.com. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
Last Updated: June 29th, 2021
